Solo vs Group exhibits. Art Fairs. Local photo contests.

Body of work

It’s important to to create a cohesive, consistent body of work in order to be taken seriously.  Working on your artistic style, consistency, theme, message (what is your focal point), evaluation the body of work a s full group.

The ideal artists are an ambitious, original, risk-taking, bold and inspiring. The gallery owners want to hear your whole story, not just today’s headlines, but where your journey is taking you, and what drives, motivates and inspires your creative process. Do you have more than one idea? Do you have a vision? Is that vision focused, well-defined and articulated? Are you breaking new ground, exploring new territory? Or are you rehashing the past, making the same several things over and over again, stagnating or backing yourself into a corner? Are you productive and serious about spending time in the studio? Most importantly, do you have a significant body of current work that is complete (or nearly complete), fresh, original and HAS NOT been shown or exhibited elsewhere, either at other galleries or online? Or if not, are you capable of creating one by a certain date or deadline? Galleries do their best to sift out artists who may be making good art today but seem unclear or uncertain about their futures.


Artist statement

What’s the message I want to send as an artist? If I had to describe my work in one sentence, what would it be?

Example:

With a minimalistic approach I am preserving the silent beauty of ordinary objects; lost memories; tactile textures; ongoing dialog between city and nature and fascinating metamorphoses through time. Rarely composed and not digitally manipulated,  the subjects of my works tells the true story.

Limited edition photographs printed on high quality archival photo paper and ink.

  • Wiring. “Ready for hanging” means the artwork must be suitably framed and have all hardware installed for hanging. For example, a print must be behind glass or plexiglass and in a frame suitable for its size. Frames must be made of presentable material (aluminum, wood, metal, etc.) and appropriate for a high-caliber gallery space. The hardware on the back must consist of a wire attached to the frame between one-third or one-quarter of the way down the sides of the piece so it lays flat against the gallery wall. Do not use sawtooth hangers or other hanging methods. Signing works either on matt or on the back of the photograph.
  • Set all your images to limited edition. Rarity creates desire and value. That goes back to economics supply and demand graph. In order the create an artificial scarcity, prints are limited.
  • Labeling pictures:  It’s a good idea to prepare some good-looking labels or small signs with:
    • The title of the photo
    • The name of the maker (that would be you)
    • The year the image was made (optional)
    • Some contact information (optional)
    • Some pricing information (optional)

There are many ways to do labels. You can mounted them on white or black Foam Board, cut the signs (make sure they are all at the same dimension) and use small double-sided adhesives to fix them on the wall (check with the facility manager if appropriate).

Example:

Vincent van Gogh

The Starry Night, 1889

Oil on canvas

73.7 cm × 92.1 cm (29 in × 36¼ in)

Pricing your work and payments

Pay yourself a reasonable hourly wage, add the cost of materials and make your asking price (such as cost of production, framing, gear expenses, etc).

  • If your work is unavailable for purchase mark it “NFS” (shorthand for “not for sale”).
  • Gallery fees, commissions (usually between 30%-60%).
  • Get ready to accept payments in form of cash, check and setting up PP or Square account (card readers).
  • Don’t forget to find out about local tax (advice with your accountant).

Promoting

  • Social media! Creating an event page on Facebook, Instagram or Twitter.
  • Personal Online Gallery – promote the best, hide the rest. Having an online presence for your work is extremely important. You can invite other local artists, or other artists with similar styles, to showcase art on a website in a digital gallery. Make sure to include the professional contact info.

Focus on your inspiration, edit your work to its strongest pieces and always keep in mind the message you want to send as an artist, both online and in person. If you create your own unique, exciting and iconic artwork, your message will shine through.

Group Shows

Represent your group exhibit as a juried show 3-5 images. Prior placing a request make sure that works fit the place (theme, etc).

Form for the submitting works should include:

  • Group name, logo;
  • Exhibit theme / subject;
  • Name and contact information;
  • Title, ize and pricing of displaying work;
  • Deadlines: dropping off, hanging, opening reception, taking down;
  • Basic requirements like wire hanging, size and qty limit;
  • Liability form (loss or damage) with artist signature.

You can start posting about the exhibition months before to generate the buzz, but don’t post too much too soon. Between two and three weeks before the reception, create an event on Facebook for people to RSVP to. Post updates both to your artist page and to the event. The day before your reception, take a photo of you with your work and remind/invite people to join you for the night.

Reception

What to bring:

  • Other Prints and Postcards setup  
    • Set up the tables with the 8” x 10” / 11″ x 14″ prints
    • Set up a table with the postcards

(including a sign with pricing)

  • Hang the posters on the doors of the venue for people to find the place
  • Business cards
  • Square or PayPal card readers
  • Information about the group / artist and exhibit theme

During your opening reception, you should be prepared to answer:

  • Why did you choose to become an artist?
  • How long have you been an artist?
  • What inspired the works that are on display in your exhibition?
  • Do you have a favorite work?
  • What would you like people to take away from your work?
  • Who are your artistic influences?

Food and Drinks:

  • Define your food and drink menu and budget. Kids may be coming as well, make sure you include kid friendly snacks and drinks
  • Prepare presentation platters, and all serving utensils
  • Set up the food and drinks on tables

Extra